Fashion Week Windows…

London Fashion Week begins tomorrow and we’ve installed our latest windows to celebrate, featuring every editor’s essential, our Runway Notes book alongside spring/summer ’12 Cooper and Emily handbags.

Our Visual Merchandiser, Marco,  shares the inspiration behind the display:

The theme of our new windows is “timeless elegance with a modern twist” expressed through the classic architectural structure of columns painted matt white to give a modern, artistic feel. Certain columns are tilted, bringing a kinetic surrealism to the display.

Light plays a very important role in this scheme, diffusing a soft and delicate mood. Spot lights are aimed on to the product in order to give a theatrical feel to the ensemble, especially at night-time.


One Response to “Fashion Week Windows…”

  1. Ian Says:

    The pillars in this display look amazing. The varied heights prevent the display from becoming static and the lack of colour only serves to highlight the bags.

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