Susie’s Valentine: Amour Sans Fin

Guest blogger Susie Lau gives her take on the limited edition Valentine’s range and explores the inspiration behind it, our company archive…

Valentine’s Day is a double headache for me as my other half’s birthday also happens to fall on the same day.  Is it Valentine’s Day or Birthday first?  I’ve normally gone for the latter given that the day your significant other was born is ever so slightly more important than a holiday honouring a Christain saint.

Still, I can be persuaded otherwise to switch allegiance over to V-day especially after investigating the new Valentine’s collection by Smythson.  Entitled “Love Through the Ages”, the collection is inspired by a page from this early 1900s Smythson catalogue.  I was surprised to discover that the Smythson product range back then was curiously expansive – everything from bronze statues of cockerels to handbags to jewellery were available to the Smythson customer.

A page of motto charms was where Smythson found the words “Amour Sans Fin” which now graces a gold charm that comes with all nine pieces from the classic red lizard print leather range.

I especially love this photo envelope which is a beautiful way of holding treasured prints.   The idea of an envelope clutch purely for the purpose of holding a photo or two is a decadent one but I suppose it is all part of the indulgent spirit of the holiday.

Ditto for this sweet little trinket box which comes with a chocolate leather heart nestled inside.  It’s not edible but it can be stamped with the message of your choice.  Again the singular purpose of this trinket box is pretty hard to resist but it’s the dinky size that really is the winning plus point.

There are some truly horrific Valentine’s cards about, the sort that are so cringeworthy, you can’t imagine actually giving it to someone you liked, let alone your most beloved.

The designs here feature a subtle print of a sonnet, a tiny love bug and the word LOVE spelt out in semaphore code figures.  In fact that last one is about as cryptic as you can get.

Going back to the Smythson archives, there were a few choice items that could potentially be up for a modern day revival when V-day comes around again next year.  This teensy tiny calendar from 1942 for a lady’s purse is positively lilliputian.

I loved this dotty product range seen in another catalogue which happens to be a V-day appropriate shade of red.

I’ll be delving further into the archives next, where I discover more about Mr Frank Smythson’s scarily neat handwriting, decadent invites from Maharajas and the beginnings of the classic Wafer diary.

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