At Erdem s/s ’12…

The beautiful powder blue and white invitations we printed for Erdem’s s/s ’12 show reflected the designer’s perfectionism – once inside the ballroom venue in the basement of The Savoy, the inspiration was immediately apparent, with the room’s ornate panelling mirroring the lightness and colour of the invitations.

Erdem’s shows are like a trip to the ballet – feminine, romantic, meticulous and moving.  The detail in his floral prints and lace detailing has never been better, remaining true to this signature style while feeling fresh and new.

Hats and gloves were new details that made shift dresses feel fit for a duchess…


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