Smythson wins ‘Sloane in Bloom’ Creative Recognition Award


Some exciting news – last night, we were awarded the ‘Creative Recognition’ prize for this year’s ‘Sloane in Bloom’ competition, adjudicated by the official RHS Chelsea Flower Show judges. This could not have been achieved without the support and talent of Amanda Willgrave, our florist.

Andrew Fisher-Tomlin, RHS  judge for Sloane in Bloom 2010 said of our display:

 “What we loved about Smythson’s entry for Sloane in Bloom is that the team managed to create a fantastic country garden within a really urban space.   What makes this competition so exciting that entrants have to be very clever with their use of space on the exterior of stores and yet the Smythson team seamlessly created a fantastic eye catching display, which really captured the theme of Alice in Wonderland perfectly within the space available.  This was then echoed inside with the addition of mirrors which really added depth and a feeling of space to the display and gave us a really fun take on ‘Alice through the looking glass’

 We were also very impressed with how the team managed to incorporate products within the display without detracting from their display in anyway.  All in all a big congratulations to the team for scooping Cadogan’s special award for Creative Recognition and we look forward to seeing what they will do next year!”


One Response to “Smythson wins ‘Sloane in Bloom’ Creative Recognition Award”

  1. Betsy S. Says:

    Congratulations- the display is absolutely gorgeous and deserves the recognition!

    Blooming lovely!


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