London Fashion Week begins tomorrow and we’ve installed our latest windows to celebrate, featuring every editor’s essential, our Runway Notes book alongside spring/summer ’12 Cooper and Emily handbags.
Our Visual Merchandiser, Marco, shares the inspiration behind the display:
The theme of our new windows is “timeless elegance with a modern twist” expressed through the classic architectural structure of columns painted matt white to give a modern, artistic feel. Certain columns are tilted, bringing a kinetic surrealism to the display.
Light plays a very important role in this scheme, diffusing a soft and delicate mood. Spot lights are aimed on to the product in order to give a theatrical feel to the ensemble, especially at night-time.
May 15, 2012 at 3:20 pm
The pillars in this display look amazing. The varied heights prevent the display from becoming static and the lack of colour only serves to highlight the bags.